About Us

Get to Know: Surbhi Sheth-Shah

Surbhi started her college counseling practice to address the growing need for individualized attention for high-school students preparing for their college admissions process.
As a proud parent of two successful college-bound children, she knows how stressful these years were at times in our home. With so much information from our high school, from the colleges, and on the Internet, she and her husband, like any other parents, felt overwhelmed and confused. They tried hard to filter all this information down to what really applied to our children. They tried hard to help them without nagging them!
Their successful experience and her desire to reduce this overwhelming stress for parents and students convinced her to take college counseling up on a professional basis. She went back to school to UC Berkeley, and got certified in College Admissions and Career Planning. Now, on an ongoing basis, she and Amitabh visit colleges and talk to the admissions officers to understand what they are looking for in their applicants. She continues to attend counseling industry seminars to learn the best practices for this unique professional practice.
Her hope is to make the college application process goal-oriented and less stressful for the students. After an initial information gathering meeting, she identifies several summer programs and colleges for her students that match their aptitude, interests, abilities, and where they will be happy and successful. She works with them to make their application stand out in the crowd with their personal story. She is the student’s advocate in this process.
Surbhi has been a parent volunteer at the Career Center of Lynbrook High School (San Jose CA) and also volunteered as a mentor at College Track, a non-profit college prep program aimed at first-generation and under-resourced communities.
She has over 30 years of high-tech industry experience working in several Fortune 500 companies in multiple geographies. She also has an MBA from University of North Carolina. She uses her professional experience to help students plan and stay organized during their high school years. She has traveled all over the world, to over 600 cities in 60+ countries and brings that global experience in her counseling.

Get to Know: Amitabh Shah

Amitabh started supporting Surbhi in the counseling practice from the very beginning, primarily as an essay editor. Over the years, he learnt a lot about college counseling from Surbhi by working with her and all the students. In 2021, he obtained his own college counseling certificate from University of California San Diego and now works with students directly in all aspects of counseling.
Amitabh holds a Masters and Ph.D. in Computer Science from Cornell University. He spent over 25 years in the high-tech industry, working both as a database performance engineer and in global business development. He is a co-author of major industry standards: “TPC Benchmark C”, a standard for database performance comparison, and “DSL Flow-through Service Provisioning” for broadband services. He is an avid traveler, having traveled to over 1000 cities in 70+ countries, and also enjoys construction-related activities.